§ II Selected work
Six engagements. Six sectors. The same quiet horsepower running underneath.
PP-PLUME · Plume Salon
2025 · Austin, TX · Salon · Membership
Plume Salon
A neighborhood salon, rebuilt as a 14-chair house of practice.
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PP-LONGLEAF · Longleaf Retreat
2025 · Wimberley, TX · Hospitality · Retreat
Longleaf Retreat
A four-cabin retreat that books eight months out without a paid ad.
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PP-MERIDIAN · Meridian House
2024 · Brooklyn, NY · Publishing · Editorial
Meridian House
A small press with an editorial co-pilot that reads like a senior editor.
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PP-MESA-FITNESS · Mesa Strength
2025 · Boulder, CO · Gym · Coaching
Mesa Strength
A 600-member gym whose coaches stopped writing programs in spreadsheets.
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PP-WAYBILL · Waybill HVAC
2024 · Phoenix, AZ · Trades · HVAC
Waybill HVAC
A family HVAC shop with a dispatch board that finally tells the truth.
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PP-NORTHBANK · Northbank Provisions
2025 · Marfa, TX · Restaurant · Hospitality
Northbank Provisions
A roadside restaurant whose pricing co-pilot pays for the line cook.
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