About

Small Studio. Senior Craft. Obsessive Standards.

Dark Horse Digital Labs is a boutique UX/AI creative strategy firm based in Austin, Texas — founded by a designer who's shipped at enterprise scale and refuses to do it any other way.

Our Story

I started Dark Horse Digital Labs because I kept running into the same problem — from both sides. As a designer embedded in enterprise teams at Fidelity and Cisco, I watched brilliant design work die in handoff, get watered down by committee, or ship six months too late. As a contractor working with startups, I saw agencies charge senior rates and staff projects with juniors who'd never shipped anything complex.

Dark Horse is the answer to both. Every project is led by me — a senior designer with hands-on experience building enterprise design systems at Fidelity, architecting multi-system security UX at Cisco SecureX, and designing regulated clinical workflows in healthcare at Symphio. I bring that depth to every engagement, augmented by AI tools that let a small studio move at the speed of a full team.

I don't take on more work than I can give my full attention. If you're here, it's because you need someone who's been inside complex systems, who understands regulated environments, and who can ship production-quality design — not just pretty comps. I'm not for everyone, and that's by design.

Tiffany Stepp, Founder of Dark Horse Digital Labs

Founder

Tiffany Stepp

Founder · Lead UX/Product Designer

UX/Product Designer with a career spanning enterprise design systems (Fidelity), complex multi-system security UX (Cisco SecureX), and regulated workflow design in healthcare (Symphio). Creator of Timber, an AI-assisted vacation rental search app. Design systems thinker with a bias for shipping, a background in creative writing, and a dry wit that occasionally makes it into the microcopy.

Specialties

Enterprise design systems · Complex workflow design · AI-augmented UX · Regulated industry UX (healthcare, insurance, financial) · Service design · Product strategy

Previously

Fidelity Investments · Cisco (SecureX) · Symphio

Our Values

Five rules. No compromise.

01

Craft over volume

I'd rather ship one exceptional thing than five mediocre things. Every project gets full attention.

02

Evidence over opinion

I test, measure, and validate. Design decisions are grounded in research, not aesthetics-first thinking.

03

Clarity over complexity

If a user has to think about it, I haven't done my job. Simplifying the complex is the whole point.

04

Partnership over transactions

I don't do drive-by projects. I embed, I learn your business, I stay until metrics prove it works.

05

Precision in language

Copy is design. Microcopy is UX. Every word on every screen earns its place.

Tools & Tech

What we build with.

Design

Figma · Framer · Principle · Adobe CS

AI

Claude · Midjourney · Galileo AI · GitHub Copilot

Development

React · Next.js · TanStack · Tailwind · Node.js

Analytics

Hotjar · FullStory · GA4 · Amplitude

SEO

Ahrefs · Screaming Frog · Search Console

See how we integrate AI into every phase of our process. Download The AI-Ready Design Playbook — free.

Want to work with us?