Sectors
Service + lifestyle
Mode
Retained partner
Roster
47 brands across 9 sectors
Next intake
Q3 2026 - 2 spots
Quiet horsepower. We make the thing that holds the chair, the mat, the dining room, the dispatch board and the brand on the same line - work with the gait of a long ride, not the sprint of a launch week.
Free · 30 minutes · no pitch, no obligation.
§ ICapabilities
Five disciplines, one rope.
Practical agents that answer DMs at 11pm, draft post-visit follow-ups, and route the questions you keep getting away from the people you keep losing to them. Hand-tuned, not hand-wavy.
The booking flow, the membership portal, the kiosk, the dispatch board. Designed with the rigor the best product teams reserve for fintech - applied to the chair, the mat, the dining room, the truck.
Lifecycle programs that don't embarrass you in the inbox. Editorial cadence, segmented by visit or purchase history, written the way your team would actually talk.
Brand positioning, narrative, naming, voice. We sit with your front desk, your service team, your regulars - then write the story that makes the rest of the work obvious.
Content systems that survive a fully booked Saturday or a backed-up dispatch board. Templates, capture days, captions, and the discipline to post on the days nothing exciting happened.
§ IIMethod
Listen. Frame. Build. Run.
01
Listen
Two weeks on-site. We watch the front desk, ride along on dispatch, sit in on a class, eat the family meal, walk the property. We come back with what we heard, not what we assumed.
02
Frame
A single-page brief, written like a magazine cover. The brand, the bet, the constraints. If we can't fit it on one page, we don't understand it yet.
03
Build
Strategy, design, and engineering on one rope. No discovery-phase / build-phase fence. Prototypes the second week, live by the fourth.
04
Run
We don't hand off and disappear. A retained team - a strategist, a designer, an AI engineer - keeps shipping every month for as long as you want us.
§ IIIEditions
What do you run?
Some rooms need their own language. We build targeted editions - same studio, same systems, written for the way your business actually books.
Live edition
Med Spas & Aesthetics
AI that answers the phone, fills the calendar, follows up on consults, and protects your rating.
Enter the edition →In production
Salons & Studios
Same systems, written for your room. Ask us and we'll walk you through it early.
Ask about it →In production
Retreats & Hospitality
Same systems, written for your room. Ask us and we'll walk you through it early.
Ask about it →
§ What it feels like to work with us
Hooves on dirt. Gold in the dust.
Every engagement leaves a print. We don't ship deliverables and disappear - we leave a trail your team can follow, the kind of operational residue that compounds into revenue every quarter we're not in the room.
§ Built into every retainer
The work that keeps moving when you stop watching.
Always-on creative direction
Strategy, design, and editorial - one rope, no handoffs.
Operational AI agents
DM replies, post-visit follow-ups, and the late-night questions that used to slip through.
Lifecycle email & SMS
Editorial cadence, segmented by visit or purchase history.
Conversion + SEO upkeep
We tune the front door every month so paid spend stops leaking.
A monthly studio review
One call, one page. What we shipped, what's next, what to kill.
Free from the Dark Horse Library
Free playbook · 01
Salons · Studios · Gyms
38 pages · PDF
The Front-Desk AI Playbook
How independent salons, studios, and gyms answer DMs at 11pm without sounding like a chatbot. 7 prompts, 3 escalation paths, the exact handoff to a human.
Used by 140+ operators across 9 sectors.
Tell us where the friction is. We'll write back within one business day.
Free · 30 minutes · no pitch, no obligation.